Head of design specializing in brand, web, and growth. I align marketing, product, and sales to create clear narratives, elevated identities, and design that drives pipeline.
Owned the journey from first website visit to activation—onboarding, aha moments, content discovery, and monetization flows.
Led creative direction for flagship campaigns, evolved brand identity, and built unified design system across all touchpoints.
Built digital enrollment workflow to reduce ops strain and enable self-serve while keeping high-touch care.
Led brand management, website redesign, and self-guided product demos that drove 2,000+ MQLs.